10-Steps to Build Parent Engagement in Schools
With each new school year, we continue to hear from educators that are frustrated by the lack of parental involvement in some schools. We wanted to share some practical ways leaders, teachers, and schools can mobilize their parent community and increase turnout and engagement.
Make the events fun: Remember today’s parents are increasingly busy due to the fast-paced nature of our world therefore you have to create engaging events that attract students who will drag in tired parents.
Consider including student performances: Parents & family members love nothing more than to see their baby performing loud and proud. If there is a way to incorporate a student performance do it, it will definitely bring parents out.
Conduct Giveaways: When planning in the beginning of the year, try to set aside a small budget for gift cards, backpacks, uniforms, and things of this nature. It's always a plus when you can win something and advertise fees opportunities prior to the event.
Offer a Student Incentive: Oftentimes when planning a parent event we've offered students a homework pass or a dress down pass both of those have worked quite effective way to get students to bring parents to said event.
Over-communicate: In today's world messages are constantly flying at parents and kids. Don't underestimate people's ability to misplace something or forget. We suggest communicating in at least five different ways as a best practice. Consider: text, email, robo-call, personal call, flyer, newsletter, announcements, signs in the hallways, and/or the school marquee.
Invite Special Guests: Consider having speakers to discuss topics that are relevant to the parent community. There are many local leaders that would be willing to share, so reach out and build some partnerships with local entrepreneurs, colleges, and organizations in your city.
Include Parents in the Planning: Assemble a small team of parents to help you plan the event. They can offer insight, and ways to attract more parents.
Ask Parents to Invite Other Parents: Utilize your community. Ask your parents to share on their social media. Create a contest to get them involved. The more creative the better.
Offer Food: If your doing a school based event during dinner time, consider having food available. You could provide some, or partner with a vendor. This alleviates a pain point for some parents, and makes attending more convenient.
Build Meaningful Engagement: Create memorable moments. Create opportunities for dialogue and hands on activities if possible. Think, how can we promote community?